Purpose Driven Transformation

What we have in common is a desire for a better world, where every human has the same worth, where we exist in harmony with nature, and we live together as one global community.

Welcome. As the CEO of Mindshift Consulting, I believe the statement above is true and that most people in our world share these beliefs. I also believe we are at a crossroad, with nature and humans at odds. We have exploited nature for too long, and we now see the consequences. "Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. But it’s also resilient. We can save our planet if we commit to it" (Chouinard, 2022).

If we are going to survive, we will need to start living in a different way, in harmony with nature, as a member of the community. We will need to view organizations through a different lense, as Patagonia founder Yvon Chouinard recently described—make nature our only shareholder. This will require everyone's participation, particularly in our work within organizations, where most change in our world gets done.

At Mindshift Consulting, our expertise is transformation. We help individuals and organizations develop, change, and grow. We coach leaders in sustainable organizational design, how to build a culture of community, and how to lead by example. Together we explore what is possible and develop the capability to meet the future head on. At this historic time, our focus aligns with companies like Patagonia, whose founder recently shared this: "If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have."

Streams offer a powerful metaphor from nature to help us understand how organizations might thrive as purpose-driven communities. Streams focus on one objective—to flow and return home to the ocean. They have amazing agility, able to work around obstacles (problems) and find ways to stay on path (solutions), over and over. Streams use a simple strategy employed by nature everywhere—the path of least resistance, the simplest solution to keep true to their nature, flow.


Organizations play a vital role in our society and in our world. Most positive change in our world occurs within organizations. Today we see the nature of organizations changing. Where people work, how they work, and how they feel about the organizations they work for, is changing. Social consciousness is growing and this is a positive sign. We need leaders who can align our organizations with the planet's needs, rather than simply focusing on shareholders and profits.

While both are possible, it is clear that nature must be our primary shareholder going forward. Climate change alone is disrupting business at levels never seen before, from supply chains and airline schedules to pollution and new viruses. With the rise in social consciousness, leaders will either adjust to the culture shift in progress, or lose their best people. Survival going forward will depend on an organization's ability to create a sustainable future and to operate in harmony with nature. The change before us is unprecedented and will require all of us to rethink how we do everything.

Part of this transformation is a shift in how we design organizations, as communities where people feel safe to be themselves and work together, where people can achieve something meaningful based on shared values. People no longer accept work as some place where they have to compromise their personal growth and development, nor should they.

Bringing about such transformation will require a new level of attention to external relations, the environment, and culture. Such change will require a commitment to deeping self awareness—who we are and our connection to everything around us. We see this happening at companies like Google already, where there are spaces for meditation and offerings to help people learn about mindfulness—the practice of becoming fully aware in the moment. Change is underway, but we must accelerate the pace.


Organizations continue to face unrelenting waves of change. The amount and compexity has increased. For too many clients, change efforts fail to deliver, and for many reasons. A survey of CEOs regarding business transformation found that nearly 70 percent of organizational change initiatives fail to return expected results (Barriers to Success, © EquaTerra 2007). While this data is dated, my guess is that things are worse today. But why?

When organizations change structurally, humans must transition psychologically. We know that people prefer the comfort of stability and that our first reaction to change is often to resist. Resistance to change may be futile, but it is also human nature. The amount of change we ask people to go through is often unreasonable. Leaders in large organizations face significant complexity, and struggle to understand the amount of change their people are going through. Through all the busyness, leaders often find themselves reacting to change rather than driving change proactively.

The most debilitating driver of failed change initiatives is loss of perspective. Many leaders today simply do not have the clarity required to see what must be done and how best to do it. They are overwhelmed and have not takent the time to debrief, reflect, and renew. Therefore, they have lost perspective.


Leading in today’s environment requires a continual renewal of vision, strategy, and culture. It requires quick but sound decisions within a state of rapid change and growing complexity. Adapting to change is more difficult than ever. Any leader for the past decade can talk about the business impact of Covid, climate change, and enterprise systems, just to name a few of the drivers that leaders deal with daily.

In the midst of the busyness of organizational life, leaders must also find the time for personal and professional development, time to restore perspective, time to reflect and renew. Here at Mindshift, we understand you need such time and we are here to help.

Navigating the road of success in business is not for the light hearted. Mindshift Consulting is here to help you with whatever your needs are today, from coaching and team building to the organization as a whole. Mindshift Consulting has the knowledge, experience, and people to help you design and execute successful change. Our experienced organizational psychologists and consultants will work with you to improve as a person and as a leader, and to improve your organization.

Hans Kuendig, PhD | Founder | Organizational Psychologist